The pipeline problem: why one lead source will always let you down.
A live 60-minute workshop for owners who are done with feast-or-famine revenue.
Build a pipeline that doesn't collapse when one source dries up. Walk away with a system, not more tactics.
Thu 21 May · 4pm BST11am EDT · 8am PDT · 5pm CET
If your single biggest lead source disappeared tomorrow, how long before the business starts to feel it?
A week? A month?
Most service business owners wince at that question. Because most are relying on one source. Typically referrals. And when that source slows, so does revenue.
One of my clients had her largest contract pulled with almost no warning. No wind-down. Just gone. Within two weeks we rebuilt her pipeline from scratch: 10 new qualified leads, 2 new clients signed. The system held because it wasn't built on any single thing.
That's what this workshop is about. Not more tactics. A system.
In 60 minutes, you'll walk away with this.
- 01
The Larger Market Formula
Why you're probably competing in a crowded red ocean — and the reframe that changes how you think about marketing for good.
- 02
A short and long-term strategy map
So you're generating leads this month and building something that compounds over the next 12.
- 03
3x the output, 3x faster with AI
Test what works, find what converts, scale it without waiting on agencies or freelancers.
- 04
Implementation roadmap
I'll walk through 21 lead gen strategies and map your Marketing Pantheon live on the Nail It & Scale It® board.
There are only three ways to grow any business.
Get more clients. Increase what they spend. Keep them longer.
Of the three, getting clients consistently is the hardest. And it matters most. When you master the ability to generate leads and convert them into revenue on demand, there's no business problem you can't solve.
Most service businesses are marketing to the tip of the triangle. The 3% who are actively hunting right now — credit card in hand, comparison shopping your competitors. It's a crowded, expensive place to compete. And most people don't even realise that's where they're playing.
The other 97% of your market? Not ready to buy. But they don't know you, like you, or trust you yet.
In this workshop, I'll walk you through the framework I use with every client to build what I call a Marketing Pantheon: multiple lead sources, maximised and systematised, so if one drops out — like mobile signal in a tunnel — the pipeline holds.
And with AI in the mix? What used to take weeks, we're now building in hours.
This workshop is for you if…
It isn't for businesses starting out. It's for established service business owners who already know what they're selling and who they're selling it to — and want a proper system for getting in front of them consistently.
- You've been running your service business for a few years and growth has started to feel like pushing a walrus uphill.
- You rely on referrals or word of mouth — and deep down you know that's a fragile position to be in.
- You've been burned by the lead gen guru. Spent the money, got zero ROI. Not sure who or what to trust now.
- Your marketing feels like a series of unconnected experiments that never quite build into anything.
Nikki was relying entirely on repeat business and referrals when her biggest client — the United Nations — pulled their contract under budget cuts. Two weeks after implementing one strategy, leads were coming to her for the first time.
"These are honestly absolute dream results beyond my expectations."
— Nikki Allen, Corporate Trainer
I'm Sian Lenegan.
Strategic Business Coach and creator of Growth Code®. I spent 12 years building a 23-person agency. I know what it looks like when the pipeline is held together with hope and a couple of good relationships, and I know what it costs when that stops working.
For the past six years I've coached B2B service businesses to build revenue that's consistent, predictable, and not entirely dependent on the founder doing everything. I've coached for Chet Holmes International, completed the Goldman Sachs 10,000 Small Businesses programme, and been coached by Tony Robbins and Jay Abraham.
This is a working session, not a lecture. Come ready to build.
Live workshop · Thursday 21st May · 4pm BST.
Recording available for 48 hours after the live session. 100 seats only.
The next intake of Nail It & Scale It® starts later in May. This workshop is the first step.